Hello, my name is
Francis Kiragu.
Certified Digital marketer & web developer.
I’ve spent my time mastering the bridge between technical development and digital marketing. Whether it’s ensuring your site is built to rank on Google (SEO) and AI models (GEO), managing automations, managing your customer leads through CRM systems, or just making sure the code is clean and fast, my goal is the same: to turn your digital presence into a measurable asset.
Proven track record of working efficiently in fast-paced remote environments using modern project management tools to deliver projects on time.
Skills.
Web Development
From custom-built platforms to intuitive content management system, I develop tailored web solutions designed to meet your unique business objectives and scale for the future.
Digital Marketing
Proficient in various digital marketing channels including but not limited to: email marketing, content marketing, CRM, KPI's and metrics, GA4 and CRO, all to ensure brand awareness, engaged audiences and to ensure prospects are converted to loyal customers while maximizing ROI.
SEO & AIO
Boosting your online and AI visibility and driving organic traffic. We implement data-driven SEO & AIO strategies to ensure your business ranks higher and gets discovered by the right audience maximizing growth and ROI.
CRM Handling
Effective CRM management (hubspot) helps businesses understand their customers, streamline communication, and build long-lasting loyalty. I help brands organize customer data, optimize follow-ups, and create smooth, personalized interactions that improve satisfaction and retention.
Automations
Workflow Automation creates the digital infrastructure your business needs to stay competitive. By architecting API integrations and data pipelines, I build seamless systems that capture leads, nurture customers, and optimize your business processes. My goal is to turn your tech stack into a growth engine that works even when you’re offline.
PPC & Meta Ads
I design and manage targeted campaigns across Google and Meta to put your business in front of the right customers. I focus on data-driven optimization to ensure your ad spend actually turns into measurable leads and sales growth.
Portfolio.
The Challenge: Despite offering world-class safari experiences, Zazu Expeditions lacked a central hub to showcase their expertise and verify their legitimacy to high-value international clients. Operating without a website created a trust gap that hindered their ability to compete with established agencies.
- The Solution: I architected and launched the brand’s first-ever digital presence from the ground up. By building a custom platform with an integrated itinerary management system, I transformed the business into a globally accessible tour operator, enabling them to capture international leads and automate the booking process for the first time.
- The Impact: Achieved a 26% increase in international lead generation within the first 60 days of launch. By optimizing the new platform for search engines (SEO), organic website traffic grew by 48%, resulting in 16 fully automated online tour bookings that saved the team over 25 hours of manual administrative work per week.
The Challenge: Lama Ventures was launching a new online car marketplace in a highly competitive industry. Because the website was brand new, it had no visibility on search engines, making it hard to attract buyers without spending a fortune on paid advertising.
The Solution: I built a fast, user-friendly website and implemented a strong SEO (Search Engine Optimization) strategy. I organized the site’s structure so Google could easily read the car listings and optimized the pages with the exact keywords customers use when searching for cars online.
The Impact: Grew organic traffic by 47% in the first three months and secured a Page 1 ranking on Google for high-value keywords like “car dealer in Kenya.” This steady stream of free search traffic brought in dozens of new dealer sign-ups and drastically reduced the need for paid marketing.
Seo For Zazu Expeditions.
The Challenge: Visitors were clicking on Zazu Expeditions’ PPC (Pay-Per-Click) ads, but too many were leaving the website without making an inquiry. This high bounce rate meant the digital marketing budget was being wasted, and the cost to get a new customer was too high.
The Solution: I redesigned the website’s landing pages to be extremely mobile-friendly to improve the user experience. I also set up precise tracking tools so our Google Ads and Meta campaigns could learn exactly which users were taking action, allowing the ads to target much higher-quality leads.
The Impact: Boosted the website’s conversion rate by 9% and lowered the cost to acquire each customer by 16%. This improved the overall Return on Ad Spend (ROAS), generating more daily inquiries from the exact same advertising budget.
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Let’s talk about your project
Ready to transform your online presence? I combine strategic web design with effective digital marketing to build websites that not only look stunning but also drive real results and grow your business.
